Facebook thinks you might
like up to three video ads in
your News Feed each day .Its Expected to be launched in the
summer, Facebook's new video
ad units may prove to be a
revenue success for the
company, but they may also
become another nuisance for users. According to AdAge, Facebook is currently in talks
with various agencies to secure
its first video ad partners ahead
of a June/July launch, with a
view to displaying three video
advertisements in users' News Feeds each day. "No user will see more than
three video ads per day" AdAge reports that Facebook is
currently selling four daily video
ad slots, splitting demographics
into four categories: women
over 30, women under 30, men
over 30, and men under 30. The ads are reportedly priced at
around $1 million, suggesting
that Facebook could make as
much as $4 million a day — if all
of its advertising inventory is
purchased. Last year, we reported that Facebook was looking to sell its
new ad units on both the web
and in its mobile apps. The
company is said to be capping
video autplay ads at 15 seconds,
expanding from the main News Feed to cover the left and right
columns on the desktop when
an ad is played. However, now
that Facebook has begun rolling
out its new redesigned feed and is working out ways to display
video ads on mobile devices,
this could be set to change. By
offering video ad units,
Facebook will attempt to
capture the major TV ad budgets but it remains to be
seen if agencies will bite at the
current price tag. If they do, it's
almost certain that a user
backlash will follow.
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